Luigi Verga Orologi welcomes the prestigious brand Longines

Luigi Verga Orologi, based on Corso Vercelli 19 in Milan, is celebrating its 25th anniversary this year and the important milestone of 75 years in the business of the Verga Family. A history, through four generations, imbued with passion for the universe of watchmaking, which began in 1947 with the opening of the first store on Via Mazzini.

The year 2022 marks another important milestone for our Corso Vercelli boutique.

As of October 2022, Luigi Verga Orologi, which offers a wide range of Swiss-made timepieces, will add the prestigious Longines creations to the famous brands already represented.

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The Longines Master Collection celebrates the 190th anniversary of the brand's founding with three exclusive models in steel, yellow gold and rose gold.

Renewing, updating and expanding the offer to keep up with contemporary needs and trends has always been one of the key points of our activity.

The Brand known by its Winged Hourglass logo, a famous name in Swiss horological world belonging to Swatch Group, boasts a rich watchmaking heritage and extraordinary know-how. As long as 190 years of history spanning continuous technical and stylistic innovations that have enabled the Saint-Imier Maison to create collections of unparalleled design and quality that have always set it apart.

Inspired by the Maison's long experiences in its role as timekeeper of world championships, partner of international sports federations or supplier to legendary aviators and explorers such as Amelia Earhart or Howard Huges who relied on the Brand during their incredible journeys, Longines watch families are numerous.

Starting this month, our store windows welcome the brand's striking collections. From classic-style ones such as The Longines Master Collection, Heritage Classic and the elegant Longines DolceVita line, through the more sporty Longines Spirit, Hydroconquest, The Longines Legend Diver Watch, to the new Longines Ultra-Chron model equipped with a Timelab-certified high-frequency movement. A wide variety of timepieces aimed at satisfying the most diverse tastes and desires.

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The Longines Spirit Zulu Time with its practical 24-hour GMT function.

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The refined and elegant Longines DolceVita.

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Sporty look for the Hydroconquest model with screw-down crown, unidirectional rotating bezel, water-resistant to 300 metres.

Each Longines watch is the result of the professionalism and expertise of skilled master watchmakers. Their vast experience and profound knowledge of this art, allow the Brand to create precious time-instruments, each of which is expression of a fascinating combination of refined aesthetics, functionality, reliability and excellence in finishing.

We will be delighted to welcome you to our store, to show and illustrate Longines creations, a Brand that has been perpetuating watchmaking savoir-faire with great success since 1832.


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Luigi Verga Orologi

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