Rolex and the Championships, Wimbledon

THE TEMPLE OF TENNIS TRADITION
Above the players’ entrance to Centre Court – which in 2022 is celebrating its centenary at its current home in the Church Road ground and seats 15,000 –lines from the poem If by Rudyard Kipling read:

If you can meet with Triumph and Disaster
And treat those two impostors just the same

These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

THE SCENE OF MAJOR SHOWDOWNS
The intensity of Wimbledon finals on Centre Court means they live on in memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence struck a chord with the values intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning almost 45 years.

ROLEX AND TENNIS: A PARTNERSHIP OF ALMOST 45 YEARS
Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.

ROLEX AND WIMBLEDON TESTIMONEES:
Among its Testimonees, Rolex counts a host of Wimbledon champions: Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has won the tournament a record eight times.