Cookies Policy

Cookie Policy of this website.

In compliance with European legislation, this website ensures that users are given a complete statement on how cookies are used to improve visitor experiences. When visiting the Rolex section of our website, users may interact with an incorporated website of In this case, only the Privacy Statement and the Cookie Statement of shall apply.

The explanations below explain what cookies are, and how they are used. If you do not want cookies to be collected while you are using the website, you can change the settings of your browser and/or mobile device so you are notified, or you can restrict or block cookies completely (see point 4).

1. What are cookies?

Cookies are small text files which are memorised in a user’s browser. Most cookies contain a unique identifier called a cookie ID: this string of characters is associated by websites and servers to the browser in which the cookie is memorised. This allows websites and servers to distinguish the browser concerned from other browsers which memorise other cookies, and to recognise each browser by its unique cookie ID.

Cookies are widely used by websites and servers to supply many of the basic services which are available online. If you make purchases on a website, a cookie allows the website to remember the items you add to your cart. If you set the preferences for a website, a cookie allows that site to memorise your preferences for the next time you visit. If you should register on a website, the latter may use a cookie to recognise your browser at a later time, so it is not necessary to enter your credentials again. In addition, cookies allow websites to gather data on user activity, such as the number of unique visitors to a page each month. All these uses depend on the information memorized in the cookies.


2. What are the main types of cookie?

Two macro-categories are identified for the purposes of Personal Data Protection Measure no. 229 dated 8 May 2014: these are “technical” cookies and “profiling” cookies.

a. Technical Cookies.

Technical cookies are solely used for “carrying out the transmission of certain information on an electronic communications network or as strictly necessary for the provider of an information service to supply services requested explicitly by the subscriber or user.” (see art. 122, paragraph 1 of the Privacy Code).
They are not used for ulterior purposes, and are normally installed directly by the owner or administrator of the website. They may be subdivided into navigation or session cookies, which guarantee normal usage and navigation on the website (by way of example, they allow purchases to be made or users to sign in to access reserved areas of the site); analytical cookies, which are similar to technical cookies when used directly by the website administrator to gather aggregate information on the number of users, and how they visit the website; functional cookies, which allow the user to navigate according to a series of selected criteria (such as language and products selected for purchase) in order to improve the service provided. Prior user consent is not required for the installation of these cookies.

b. Profiling cookies.

Profiling cookies are designed to create user profiles, and are adopted to send advertising which suited to the preferences expressed by the user when navigating online. Given the particularly invasive nature these devices can potentially have in the private spheres of users, European and Italian regulation states that users must be suitably informed about their usage, and consequently express their valid consent. Article 122 of the Privacy Code refers to said cookies, stating that "archiving information in the terminal unit of a contracting party or user, or accessing information already archived, is only permitted where the contracting party or user has expressed his or her consent after being informed with the simplified means described under article 13, paragraph 3 of the Privacy Code.".

Session or Persistent Cookies

Session Cookies (such as cookie like PHPSESSID and language) contain the information used in your current browser session. These cookies are automatically cancelled when the browser is closed. Nothing is stored on your computer beyond the amount of time for which the website is used.

Persistent Cookies are adopted to maintain information between one visit to the website and another. Alternatively, they are used for technical purposes, and to improve navigation on the site. This type of data allows websites to recognise that you are a user or visitor who has already accessed the site, and it adapts as a consequence. “Persistent” cookies have a duration which is determined by the website, and may vary from a few minutes to several years.

Original and third-party Cookies

Cookies are classified as original or third-party, depending on the parties installing the cookies on the user’s terminal. The cookies are deemed original if the party sending the cookies is the same as the administrator of the website the user is visiting and which we might refer to as the "editor"; they are third-party cookies if the party installing the cookies is not the editor, and publishes via the former party’s website.
The name or contents of the cookie do not change. Depending on the domain the browser is aimed at, it is possible to determine whether the cookie is original or third-party. The same type of cookie can be used in both cases.

As a result, cookies are defined as:

  • Original if they are created and can be read by the website that created them.
  • Third-party if they are created and can be read by parties and domains outside of the website being visited; the data gathered is stored by the third party.


3. Which Cookies does this website use, and what are their main characteristics?

This website can send the user cookies as indicated and briefly described herewith, for the purposes set out below.

Technical Cookies (original and strictly necessary for proper navigation purposes)

These cookies are essential for the purposes of normal navigation and usage of the website, to guarantee the main functions. As a result, they cannot be turned off.


Session Cookie


This cookie (* in the form of a randomly generated alphanumeric string, e.g. 9a4dsdf444ds551x440fa8) is generated to guarantee user security during navigation, and to identify the session in progress. It is automatically eliminated at the end of the navigation session or when the browser is closed.

Session Cookie (language)


This cookie (*in the form of a randomly generated alphanumeric string, e.g. 7ccf565ddfds6d3096bgws7u) is generated to contain the value of the language in which the website is consulted (e.g. it-IT for the Italian version). It is automatically eliminated at the end of the navigation session or when the browser is closed.

Session Cookie


This cookie is generated to adapt the page layout to the content of the website. It contains the value of the type of display to be presented to the user, so that the contents can adapt to the navigation device being used (landscape/portrait). It is automatically eliminated at the end of the navigation session, or when the browser is closed.

Acceptance of Cookie Policy


This cookie is generated to register that the user has accepted the use of cookies on this website. The cookie has a 12-month duration.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Service and Function Cookies (Third-Party Cookies)

To further enhance the functions of this website, certain third-party tools/plug-ins may be used, such as Google Maps, Facebook, Twitter, Pinterest or Youtube. Generally speaking, these plug-ins are used to supply extra contents, or the option of sharing the content on social media.

As it is not possible to check the circulation of third-party cookies or block them, we would invite you to visit the website of the relevant third parties for more information about the type of cookies installed, and to learn how to change the settings or cancel them.


Google Maps


These cookies are used by Google Maps to memorise user preferences and information when a person wants to locate sites or stores on maps automatically generated by Google and incorporated in the website. They are only used on the pages where the Google maps are shown. To find out more about how the cookies are processed, please visit Google Google’s website.

Google Analytics


These cookies are used by Google Analytics to gather information about how visitors use our website. This information helps us improve their navigation on the site. The cookies track information anonymously, and include data concerning the number of visitors on the website, where they come from, the amount of time they remain on the site, and the pages they visit. To find out more about how these cookies are processed, please visit Google Google’s website..

Google Plus

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These cookies are used by Google Plus to check if the user visits the website using his or her own Google profile and by tracking sharing behaviour. The cookies trace information anonymously. To find out more about how the cookies are processed, please visit Google’s website..


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These cookies are used by Facebook to check whether the user accesses Facebook from different devices, and keeps track of the user on websites linked to Facebook. The cookies gather information in anonymous form like Google Analytics data. Our company is in no way responsible for the content of these cookies; nor is it able to control them. Please visit for more detailed information, and to find out how to change the settings.


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These cookies are generated by Twitter on websites that include Twitter feeds, or which offer the option of sharing content with Twitter. Our company is in no way responsible for the content of these cookie; nor is it able to control them. To find out more, visit

Profiling or Advertising Cookies (Third-Party Cookies)

By way of example, these cookies are used to keep track of banners already shown to the user (e.g. Doubleclick and Criteo are third-party cookies).

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For more information about the European Directive on cookie processing by the Italian Data Protection Authority, please visit:


4. How to deny consent to profiling/advertising cookies.

You are free to accept or refuse any cookies we might send to your terminal. It is, however, necessary to bear in mind that our servers need to send some non-persistent cookies to allow certain parts of the service to function. These are cookies needed to identify the various pages which the user visits. As a result, if these cookies should not be received, the website may only run partially, or not at all. If you agree to receive these cookies, you may change this decision at any time. The operative settings of all or any cookies may be changed simply and easily by changing the configuration options of your browser.

Each browser requires a different procedure for managing cookies. To follow are the links to specific instructions for the most widely-used browsers:


5. Consent.

Consent is freely given by the user when he or she continues navigation and clicks on "OK" after reading the brief statement.

Luigi Verga Orologi

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